City of Memphis – MLK50

What could be more daunting than planning how to commemorate the milestone anniversary of one of the most significant historic events of the 20th Century? In 2018, the City of Memphis approached Think Inspired Marketing to drive the branding and promotion of activities marking the 50th anniversary of Dr. Martin Luther King Jr.’s death. Perhaps no single leader had more impact than Dr. King. Assembling the right mix of activities and dignitaries presented TI with an opportunity to show what makes our team the class of marketing and branding. We managed the multi-million dollar project facilitating three months of art installations, anniversary-related events and a black-tie gala featuring the most celebrated thinkers and leaders of the last half-century.