Ford Motor Company

An iconic brand may give a company an edge with name recognition, but corporations like auto industry giant Ford Motor Company can take nothing for granted. Ford engaged Think Inspired Marketing to shore up its connections with diverse Memphis residents. Specifically, Ford sought to authentically connect with the African American and Latin X communities. TI assembled a community engagement campaign that included community activation, sponsorships and event production. We facilitated a partnership with the NBA’s Memphis Grizzlies and increased overall consideration of Ford products, seeing an increase in new vehicle registration across the Mid-South market.