To earn media credibility and trust, companies need to produce quality content, connect with key journalists, and develop relationships with influential bloggers. By following the blueprint below, companies can ensure that their earned media is trustworthy and credible.
Building credibility is job one
Building credibility and trust with the media is essential for any company that wants to earn positive publicity. After all, earned media is often the most trusted form of communication because it comes from an unbiased, third-party source. But how can you ensure that your company earns media credibility? By producing quality content, connecting with key journalists, and developing relationships with influential bloggers.
If you want your company’s content to be credible and trustworthy, it needs to be of high quality. That means writing well-researched articles, crafting attention-grabbing headlines, and using strong visual elements. It also means making sure your content is accurate, fair, and objective. This isn’t everything. But it’s a good chunk and the right place to start down the road to developing media credibility.
If you want your company to earn media credibility, you need to connect with key journalists. Start by identifying the reporters who cover your industry or who are likely to be interested in your story. Then, reach out to them and offer quality content that meets their needs. Finally, nurture these relationships over time by staying in touch and sharing new and relevant information.
Another way to earn media credibility is by developing relationships with influential bloggers. Start by finding the blogs that are most relevant to your industry or audience. Then, reach out to the bloggers and offer quality content that would be of interest to their readers. Finally, nurture these relationships over time by staying in touch and sharing new and relevant information.
Here are four steps to build earned media credibility.
1. Produce Quality Content
A company’s credibility can be greatly increased by the production of quality content. This type of content is unbiased and provides accurate information that can be trusted. To produce quality content, companies need to ensure that their sources are reliable and that their facts are checked. Additionally, quality content should be well-written and free of errors.
2. Connect with Key Journalists
Key journalists are important contacts for companies looking to earn media credibility. These journalists can help to spread the word about a company and its products or services. To connect with key journalists, companies need to research the journalists who cover their industry and pitch them story ideas that would be of interest. Additionally, companies should strive to build relationships with these journalists by interacting with them on social media and providing them with exclusive content.
3. Develop Relationships with Influential Bloggers
Another way to earn media credibility is to develop relationships with influential bloggers. These bloggers can help to promote a company and its products or services to a wider audience. To develop relationships with influential bloggers, companies need to identify the bloggers who write about their industry and reach out to them. Additionally, companies should offer these bloggers exclusive content and opportunities to collaborate. By nurturing these relationships, companies can ensure that their earned media is both credible and trustworthy.
4. Hire Professional Communicators
The most reliable way to generate quality content if you don’t have the time, inclination or experience is simply to hire a professional marketing agency, especially one with public relations capabilities, and let them do what they do best. Marketing agencies make a practice of generating quality content all the time. Additionally, they can help you develop targeted content that seamlessly integrates with your wider business strategy and takes an intentional approach to develop and sustain relationships that will keep your company visible, reliable and credible.
The credibility of a company is essential to earn positive publicity. By taking steps to produce quality content, connect with key journalists, and develop relationships with influential bloggers, companies can ensure that their earned media is trustworthy. They can build a positive reputation and ultimately increase sales.
